The Challenge
Multiply has collaborated with Aveeno on a range of impactful in-store shopper and experiential campaigns aimed at driving product trials and educating shoppers about the benefits of oat-derived ingredients.
Shopper | Display | Experiential | Shopper | Display | Experiential | Shopper | Display | Experiential
Our Solution
The campaigns were designed to be adaptable, reaching shoppers both in-store and through various channels throughout the year, while maintaining a premium and visually striking aesthetic.
Notable initiatives include an attention-grabbing branded AirStream caravan and Lift & Learn displays that allowed customers to experience the effectiveness of Aveeno's skincare range firsthand.
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In-store engagements
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Conversion rate
“Multiply truly take the time to understand our business, category and retailer challenges. They understand what’s feasible in a retailer, and come up with creative solutions that push boundaries but are ‘sellable’ to the retail trade."
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