In 2023 we had a dream; to get Sleepeezee thinking big ahead of their Centenary birthday in 2024. We dreamt of them becoming a market leader, building lasting relationships with influencers and the press, all while showcasing their luxuriously comfy mattresses and shouting loudly about their imminent birthday.
Our approach involved hosting their first-ever press event, named Zzzen by Sleepeezee, aligning with themes of wellness to cultivate relationships with journalists and potential influencer ambassadors. We found the perfect location in London, and a great selection of influencers and press to invite along to the event.
Guests took part in a yoga class led by athlete and yoga teacher, Linda Nielsen, followed by a delicious healthy brunch and Q&A session with Sleepeezee brand ambassador Dame Jessica Ennis-Hill and sleep expert for Mattress Online James Wilson
“We saw incredible growth on social channels with an increase of +70% net audience growth on Sleepeezee’s Instagram. This was due to the influencer reach of 546k.“
