This year, we had the pleasure of working with C&C Group and the team at Bright Signals to bring a playful, football focused promotion to life for Tennent’s Lager in the off trade. Celebrating Scotland’s qualification into the UEFA European Championship in 2024, and their road to Germany this year. The promotion sees a new pack; showcasing six illustrations, the key visual by Studio Something and microsite; to highlight the Scotland’s team iconic moments from the qualifying stages.
The promotion will test Tennent’s fans on their Scottish & International football knowledge and the limited-edition pack design with an interactive quiz, giving drinkers the chance to win limited edition Tennent’s Tankards as well as the grand prize of The Ultimate Scotland Football Experience.
Keep your eyes peeled for the limited-edition packs in stores now across Tennent’s Lager 4, 10, 12 and 15 packs.
