InchDairnie Distillery were ready to launch their first ever whisky, RyeLaw. The distillery itself does things a little differently. They transcend tradition, meaning they’re always looking at new technologies, sustainability and experimenting with flavours. They needed a strategy to launch their campaign for RyeLaw, something that would target the right audience with the right aesthetic.
Multiply worked on a multi-channel social media campaign for the launch of the campaign. We developed the brands story and strategy before capturing and creating content to bring the brand to life.
Our story was based around the DNA graphic at the heart of the brand story, we focused on time, craft and location as the key pillars to the launch of the brand and we created content within these pillars.
“InchDairnie Distillery needed a strategy to launch their campaign for RyeLaw, something that would target the right audience with the right aesthetic.”
